WHY CLOORA
Sixty years ago, in 1962, President John F. Kennedy stood at Rice University and declared:
“We choose to go to the moon. We choose to go to the moon not because it is easy, but because it is hard.”
Seven years later, in 1969, when Neil Armstrong set foot on the lunar surface, he said:
“That’s one small step for a man, one giant leap for mankind.”
Today, we are choosing to begin our own voyage, from one ancient civilization to another.
We choose to bring the most effective, refined, and luxurious products from the land that shaped us to the land that inspires us.
We know it is a long journey.
We know the road is hard.
No one is going to pave the way for us.
Many will doubt us,
Many will say we cannot make it.
And still—
We choose to do it.
We choose to do it.
Not because it is simple.
Not because the world expects it.
But because we believe it is our destiny.
To connect two cultures.
To reshape how people live.
To show what Chinese creation can mean in the homes of Dubai and beyond.
This is our small step as a team.
And we believe it can become a giant leap for the future of modern living.